1-Month Creator Challenge

tunnel vision on content creation

The last time I created a piece of content was on my birthday (10/24/23) when I performed a stand-up comedy set at the Laugh Factory.

Since then, I’ve taken a mini hiatus to live life, spend time with the people I love and learn more about myself. One thing I’ve found is that I miss creating content. Whenever I over-exercise my left brain (logic) and only focus on business, I feel like a part of me dies. It’s as if my right brain (creative) is subconsciously telling me that I need to make art.

Naturally, I started by brainstorming all the different types of content I wanted to make and sketched out a mini content strategy. There were 4 categories of content that stood out, each with a different purpose.

  • Journal - document my journey as a founder and creator

  • Comedy - make people laugh

  • Sports - express my love for basketball in creative ways

  • Analysis - share my perspective on the Creator Economy

However, whenever I tried to create content, I found myself consistently falling into analysis paralysis and/or fear of being judged. It felt like I was trapped in my own thoughts and emotions.

To break out of it, I tried to do things that brought my energy up so I could get over the hump. Chugged coffee. Walked outside. Ate a snack. It was like trying to jumpstart a car. But nothing seemed to be working.

Eventually, I said enough is enough. Fuck it. Don’t think. Just do.

So here I am publishing my first newsletter.

To keep this momentum going, I set a goal to create as much content as I possibly can for the next month.

I don’t care about subscriber count, likes, views, retention, etc. The main thing I care about is sheer volume (i.e. # of published content).

Second to that is quality. I believe there will be quality in the quantity. I also have confidence in my ability to iterate and improve with every piece of content.

For my next post, I will create a short-form comedy video.